MCM MCM

The signature fragrance of the luxury fashion label MCM perfectly captures the brand's DNA, which has always inspired escapes from everyday life with its iconic backpacks and lifestyle accessories. And that's exactly what the MCM Eau de Parfum does, accompanied by a global communications campaign titled "Travel Beyond": Fruity raspberry and apricot combine with hand-picked jasmine, which, together with peony and violet, creates a magnificent bouquet at the heart of the composition. Warm woods, ambroxan, and a hint of vanilla blend into a spirited base that masterfully refines the Eau de Parfum. The bottle pays homage to the classic backpack with the legendary Visetos pattern—and wrapped in iconic canvas, it features the popular design of MCM products.